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The field of marketing is undergoing rapid changes with the dramatically increased use of marketing on the internet, especially for social media sites. While traditional marketing knowledge and approaches do apply to internet and social media marketing, new skills are increasingly expected of employees entering these new areas of marketing. New employees are expected not only to know how to develop and implement marketing plans but also have the skills to do the more routine digital creation of the content. This includes developing and maintaining company websites and creating digital advertisements.
Note: Students are held to all prerequisite requirements; some students may require more than 6 courses to complete this certificate.
Design for Marketing
Marketing
Internet Marketing
Social Media Marketing
Mobile Marketing
Integrated Marketing Communications
Social Media Management
Basic Photoshop
This information applies to new students who enter this degree program during the 2026-2027 Academic Year. All enrolled students should log in to My香港伦理 Degree Works to view their personalized course and program completion requirements. You may also refer to the academic catalog for the general curriculum for this program from previous academic years.
DESCRIPTION
PREREQUISITES
CROSSLISTING
SYLLABUS
