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Program Purpose
The Bachelor of Science degree program in Marketing is designed for students who desire to pursue any of the many careers in the field of marketing. The program includes a general overview of the following areas: consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, sales promotion and selling), physical distribution, social media marketing and global marketing.
Program of Study
The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.
Cooperative Learning Experiences
Cooperative learning experiences (co-ops) are available in the Marketing program for BMK 320 Consumer Behavior and BMK 400 Social Media Marketing. Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301 Organizational Behavior may also be completed as co-ops. Elective courses may also be structured as co-ops. Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120-credit degree.
To be eligible for the co-op the student must have completed 60 credits and have a minimum 2.5 GPA. The student must contact the office of Work-Integrated Learning (WIL) one semester before they would like to begin their co-op assignment. Once an opportunity description is secured, the WIL office will seek credit approval of the experience from the Marketing Program Chair.
Program Competencies
In addition to achieving the 香港伦理 undergraduate graduation competencies given in the Academic Information section of this catalog, upon completion of the program, students will:
Minimum Grade Policy
English Composition I
English Composition II
Public Speaking
Research Writing
Business Ethics
Aesthetics of Film
Fundamentals of Drawing
Basic Photography
Writing for the Media
Culinary Arts Elective
Drama Elective
Ethnic Studies Elective
Fine Arts Elective
Foreign Language Elective
History Elective
Humanities Elective
Literature Elective
Music Elective
Philosophy Elective
Religion Elective
Fundamentals of Economics
Introduction to Psychology
Introduction to Sociology
Introductory Survey of Mathematics
Natural Science Elective
Integrating Excel into Business Problem Solving
Introduction to Critical Thinking
Contemporary Global Issues
Accounting I
Accounting II
Intro to Business Analytics
Principles of Management
Organizational Behavior
Business Communications
Strategic Management
Marketing
Financial Management
Business Statistics
BBM 301: available as a co-op
Legal and Ethical Environment of Business
Global Marketing
Consumer Behavior
Marketing Research
Social Media Marketing
Marketing Management
Mobile Marketing
Integrated Marketing Communications
Management Information Systems
Experiential Learning in Marketing
Marketing Internship
BMK 320, BMK 400: available as a co-op
The prerequisite for BMK 400 is BMK 300 or BMK 305 and will be waived for Digital Media Students only.
Select two from the following:
Design for Marketing
Principles of Advertising
Public Relations
Internet Marketing
Entrepreneurship
Sport Marketing and Promotions
Business Elective
Certain courses may be available as a co-op.
Free Elective
The field of marketing is undergoing rapid changes with the dramatically increased use of marketing on the internet especially for social media sites. While traditional marketing knowledge and approaches do apply to internet and social media marketing, new skills are increasingly expected of employees entering these newer areas of marketing. New hires are expected to know how to not only develop and implement marketing plans but also have the skills to do the digital creation of the content such as developing and maintaining company websites and creating digital advertising. The four courses listed below will replace the three marketing electives and one of the business electives and are required for completion of a Marketing degree with a concentration in Digital Marketing.
Web and Social Media Analytics
Basic Photoshop
The nonprofit industry is one of the fastest growing employers. The industry is seeking out marketers, HR professionals, and managers with an interest in strategic planning within the nonprofit industry. This nonprofit concentration will focus on the following content areas: Introduction to nonprofits, fiscal management, advocacy and public policy, and one specific identified nonprofit course in the student’s program. There are four core courses in the concentration and one specific program course or an internship. Two of the courses are shared between the College of Behavioral Science and the College of Business. This is a concentration for bachelor’s degrees in Business Management, Finance, Marketing, and Human Resource Management.
Intro to Nonprofit Agencies
Management of the Nonprofit Organization
Foundations of Fiscal Management for Nonprofit
Advocacy and Public Policy
Finance for Nonprofit
HRM in Public and Nonprofit Organizations
Fundraising for Nonprofits
Sport and Athletics Fundraising
Students may substitute any program specific course for an alternate NFP course of their choosing or an internship.
Marketing Elective
Operations and Systems Management
Human Resource Management
The following courses or their equivalents are prerequisites for a degree in Marketing: ENG 122 English Composition II MAT 205 Introductory Survey of Mathematics BAC 101 Accounting I BAC 102 Accounting II CTA 326 Integrating Excel into Business Problem Solving BBM 201 Principles of Management BMK 305 Marketing
ECO 105 Fundamentals of Economics
MAT 312 Business Statistics
Through Dual-Credit ADVANTAGE™, this accelerated program option allows eligible College of Business students to take up to four selected graduate-level courses in place of selected undergraduate courses and provides the opportunity to be formally accepted into the M.S. in Management or MBA graduate program prior to completion of their bachelor’s degree.
In order to be eligible, students must have completed 75 undergraduate credits and obtained an overall GPA of 3.0 or better and have specific undergraduate courses remaining in their program. Please schedule an appointment with an Academic Advisor to learn if you are eligible to participate in this program and determine your concentration-specific course substitutions and requirements.
Note: These graduate-level courses will fulfill requirements for both the undergraduate and graduate degree programs. Students are required to maintain a 3.0 in all graduate programs.
This information applies to students who enter this degree program during the 2024-2025 Academic Year. If you entered this degree program before the Fall 2023 semester, please refer to the academic catalog for the year you began your degree program.
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